Watershed Moment Communication provided document design for the report, Creating a Walkable Shelbourne Community. This report was accepted as a reference to the Shelbourne Valley Action Plan by the Saanich municipal planning department.
The Friends of Shelbourne Valley organized community engagement events early in the planning process to inform the larger community about walkability, transportation, accessibility, great streets, smart growth, low-impact development and urban watershed restoration.
Promoting Community Engagement Events
Posters and social media invitations were made by Watershed Moment for the Walkable Communities event. Smart growth concepts are listed on the poster to prime community discussion and interest. The poster is designed for easy readability and makes use of a hierarchy of title, heading, subheadings, emphasis and list copy styles. An asymmetrical two-column layout with footer provides clear and simple organization for the information. The offset title placed across the full poster in high-key yellow and bold caps style draws the eye down. However, the perspective of the photo image and street car lines with human figure interest in the mid-ground, brings the eye back to the top of the list column and leading question, ‘What makes a community walkable?’ Event description, details, date and place are relegated to the bottom footer reversed in white from the green background. Municipal logo and contact information are added to the bottom white footer.
Soren Henrich secured performance rights to Dan Burden’s Active in Action video and served as event coordinator, public engagement planner and event host.
Visioning Shelbourne Valley Forum
A similar format was used for the Visioning Shelbourne Valley poster and social media invitation, moving the leading question to the top left where the eye will glance first. Soren created a custom illustration of the Shelbourne Valley, that shows a whimsical interpretation of smart growth, great streets and low-impact development concepts. Straight Shelbourne street is given appealing curves.
The illustration is sandwiched between the question and the event title. The illustration is cut into a rounded square – a lens shape that suggests looking through a telescope into the future. In this poster, the extra footer section was expanded for community logos and business sponsors.
Soren Henrich organized this event with the Friends of Shelbourne Valley and community associations. He booked the keynote speaker, Todd Litman, from the Victoria Transportation Policy Institute; and served as the event moderator and host at the Visioning Shelbourne Valley forum.