‘Coming and Going’ – Watershed Moment Public Artwork

Port Moody Evergreen Station Art

This public art project for the Translink Evergreen Line was completed by Watershed Moment for the Port Moody Arts and Culture Committee.

The art depicts the life of the salmon from egg to smolt … the exodus of juvenile salmon to the ocean … then the adults’ return to the river years later to spawn and die – renewing the cycle of life. We leave home – to return again.

– Soren Henrich – Artist’s Statement

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Gower Design Group brochure

This print project is selected as a Watershed Moment Case Study for an example of professional client/contractor relations and procurement process. Gower Design Group came to Watershed Moment Communication for a brochure to advertise their sustainable home design services. Designer, John Gower, already knew the value of a written business strategy document and was able to provide this to guide the brochure design work. A short conversation determined the agreed value and cost of the brochure to fit the budget. An emailed proposal from Watershed Moment was approved as a start work order.

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Colony Farm Interpretive Sign

Relationship, Scale and Design Considerations

This interpretive sign design illustrates the pre-colonial and industrial history of the dam and a remarkable return of salmon to the Coquitlam River. Red is used as photo caption background colour, is an appropriate highlight colour selected from the photo of the spawning salmon and stands out in contrast on series bullets against the cool gray-blue background. The diagram on the right depicts a series of events described in the red bulleted text call-outs. The perspective view of the diagram offers a distant past and near present highlight, with transparent blue arrows indicating the past departure and present return of salmon. Continue reading “Colony Farm Interpretive Sign”

Wolf and Caribou Seral Community Infographic

We were faced with the challenge of explaining the complex interplay of natural and human-related factors currently driving the decline of woodland caribou populations. Previous attempts at illustrating these relationships were either overly complex, not visually engaging, or both.

We worked with Soren to create a compelling, accessible graphic that accurately represented current science and also resonated with a broad audience. Soren’s ability to turn our words and thoughts into a graphic that captured the essence of a complex system was impressive.

We have published the illustration in various reports and have shared it widely with others who instantly recognized its utility. We expect it to be used for many years in various media by different groups to inform and educate their audiences and stakeholders.

I would turn to Soren for future projects and have recommended him to others who have faced similar challenges.

Steven F. Wilson Ph.D., R.P.Bio

Soren developed an illustrated diagram for the BC Boreal Caribou Research and Effectiveness Monitoring Board (REMB) with Arifin Graham at Alaris Design in Victoria. The REMB was established in 2011 to support the BC government’s implementation plan for the ongoing management of boreal caribou. Continue reading “Wolf and Caribou Seral Community Infographic”