Relationship, Scale and Design Considerations
The diagram combines activities on human, natural and industrial scales, relating to the salmon lifecycle, the industrial history of the hydroelectric dam, site topography and their impact on the salmon life cycle.
Topographical and dam location features in the diagram are deliberately indeterminate. The project partners did not want to show a specific location that might lead people to explore or disturb the dam site.
The Colony Farm interpretive sign includes a key infographic showing a simplified and stylized view of a real location, with overlays of long and short time series events; shown by the large blue transparent arrows highlighting the departing and returning salmon, and details of human-related events described in the red numbered text call-outs. A high key red stands out against the cool gray and blue background illustration and is an appropriate highlight colour from the photo of the spawning salmon, also used as the photo caption background colour.
The clients’ supplied the photo images with reproduction rights. Large massing of four main rectangular design elements bleed to the edges of the sign. The sign is designed around a circular theme, and the diagram flow is also circular, both echoing the cycle of returning salmon. The colourful and dynamic underwater salmon photo starts the reading of the information from upper left around to the lower right; a decorative top banner and text overlap at the top. Top banner contains graphic elements from the Kwikwetlem First Nations logo. Grayscale historical photo is arguably the least interesting element, therefore, it is made large and relegated to hold the lower left corner. Inset photos repeat the proportions of the larger photos and help the eye around the diagram. A logo bar showing the project partners, officially signs everything off at the bottom.